Introduction
Once I finished my BBA from Calicut University, I was, like all other freshers: confused, bewildered, and not clear where to head. And most importantly, I am extremely excited for what lies ahead. However, the turning point occurred when I learned about digital marketing. What began as a curious search evolved into a passion, a purpose, and a vocation that entirely changed my life. In this blog, I’ll take you through my path of finding my calling, overcoming personal anxieties, selecting the perfect institute, and eventually joining a digital firm where I currently work as a social media manager and content creator. If you’re not sure what to do next, this story may inspire you.
What Is Digital Marketing, and Why Did It Spark My Curiosity to Become a Digital Marketing Strategist in Malappuram?
I was most interested in learning more about digital marketing.Digital marketing is not so much social media updates or web commercials; it’s the art and science of establishing a bond between brands and consumers through the web. It incorporates every place that the modern consumer spends their time online, be it search engines, Instagram Reels, email newsletters, or YouTube ads. What caught my interest was the dynamic, innovative, and trackable aspect. It’s an industry where you can exchange your thoughts, resolve real-world business issues, and observe the outcomes in real time. For someone like me, who was seeking passion as well as purpose, digital marketing was a universe full of opportunities.
What Made Me Choose Digital Marketing?
After completing my BBA, I experienced an unusual but uncomfortable phase: confusion. I had no notion which job route would be ideal for me. I can’t forget those days in my life. Because it was a horrible stage for me. Each of the options was a dead-end situation, and the weight of choosing the “correct” option was significant. I began to do what I excel at: research. I spent hours on research on other companies, on blogs, on YouTube, and on talking to people on LinkedIn. I slowly became aware of internet marketing. Something about it piqued my interest; perhaps it was the combination of creativity, analytics, and ongoing growth. The more I learned, the more I realized I belonged in this industry. And, honestly, deciding to pursue digital marketing was the best decision I’ve ever made.
Why Was Choosing the Right Institute So Important?
After deciding to pursue digital marketing, I faced another major challenge: where should I study? It was not an easy decision. I knew that the institute I chose would serve as the cornerstone of my future profession. That’s why I took the procedure seriously. I contacted several institutions, made numerous phone calls, and asked every question imaginable, but none of them felt right. Every location I visited had some Negative impression, whether it was the curriculum, reviews, or personal connection. Then I discovered Aviv Digital Academy, a well-known academy that provides a Digital marketing course in Calicut. I saw a difference from our initial interaction. The coaching style, practical instruction, and mentorship matched exactly what I was looking for.
How Did I Overcome My Fear of Being on Camera?
This portion of my life still amazes me. I was camera shy until college. I would avoid any chance to talk in front of the camera, from vlogs to class presentations. I’d become nervous, fumble, and make excuses to leave. But in Aviv Digital Academy, during our SEM session, my mentor Vipin Sir advised me that our ad film has to be delivered by ourselves. He really encouraged us to shoot our first video. I was horrified; my comfort zone was going to be tested. I was really confused when I took my first video. But, with the help of my friends and mentors, I created my first video. It wasn’t perfect, but it was the initial step that transformed everything. But I was shocked after I saw my video. I can’t believe it was done by me. Then we had the 7-day video challenge in our social media marketing curriculum. We had to upload one video per day for seven days. I took it seriously. I focused on the 7 videos, and I want to make each video better. And by the end, I could notice an increase not only in film quality but also in my confidence.
What Impact Did Aviv Digital Academy Have on My Journey?
Aviv Digital Academy was more than simply an institute; it was the beginning of my change. I learned everything from SEO to sponsored ads, but most importantly, I learned to believe in myself. The mentors did more than just educate us on technical skills; they also encouraged us to take action. In every stage the mentors helped me with my silly questions. Whenever I ask about my doubts, they sit with me and put their maximum into it and clear all my doubts. They provided us with actual difficulties, comments, and assistance. My mentors helped me develop into a confident digital marketing specialist in Malappuram.
How Did I Become Part of a Digital Marketing Agency Team as a Digital Marketing Strategist in Malappuram?
I knew I didn’t want to stop learning and improving. That’s when some of my college mates, who had begun a digital marketing agency called Betroverse, approached me to join their team. It seemed like the ideal opportunity to implement all I’d studied in a real-world context. Today, I am happy to be the social media manager, content developer, and video presenter at Betroverse. I get to handle clients, create video content, and use my skills to help businesses develop, all while doing something I really enjoy. This role has helped me transform from a camera-shy student to a confident content creator. And the proudest moment? Earning my first salary by doing what I enjoy.
A Message of Hope That I Want to Share with Anyone Who Feels Stuck!
One thing I’ve learned is not to let negative thoughts prevent you from getting what you want. Take that first step, and you’ll be amazed. I thought I’d never be able to talk on camera. Now, it’s part of my job. You don’t need to be perfect to start; you just need to start. Whether digital marketing or some other dream, don’t wait until you’re “ready”. Begin messy, go slowly, and believe in yourself every step along the way.
Conclusion
My transition from a confused graduate to a confident digital marketing specialist in Malappuram has been packed with surprises, progress, and delight. Confusion, worry, and unpredictability were all serious obstacles for me to deal with. But so were the solutions: learning, mentoring, and taking the first brave move. If you’re reading this and wondering if you can do it, you totally can. Allow my story to serve as motivation. The digital world is full of possibilities. It only takes one decision to transform your life.